Foundation matching for women of colour

Your shade was never the problem.

The industry just stopped looking past a certain depth. MyShadez matches you on the real experience of women with skin like yours — every undertone, every depth, no lightening, no compromise.

Every depthfair to deepest
4 undertoneswarm · neutral · cool · olive
Community-builtmatched by women like you
Find your match Tap a tone to preview

Tap a tone — see how MyShadez reads it

MyShadez doesn't help you fit in.
It helps you stand out.

The Shade Collective

Join the Collective & help
brown girls find their shade.

Every shade you share helps the next woman skip the wrong-foundation graveyard. Two minutes from you becomes a better match for someone who looks like you — from the fairest to the deepest skin, every undertone in between.

How it works

A match that feels like a consultation, not a guess.

No manufacturer chart. No "closest we've got." Just a few honest questions, then a shortlist drawn from women whose skin matches yours.

01

Tell us about your skin

Depth, undertone, type, finish and what's let you down before — in about two minutes.

02

We analyse your profile

You get a plain-language reading of your complexion before a single product is named.

03

Meet your matches

A shortlist favoured by women with similar skin — with the undertone and finish that suit you.

Built for our depths

From the fairest to the deepest skin — and every warm, neutral, cool and olive undertone in between. No one is an afterthought here.

Honest, not sponsored

Recommendations come from real community feedback, not paid placement. We tell you what worked on skin like yours.

Smarter every day

Every woman who shares her match sharpens the next one. The community teaches itself — and one day, our own range.

The Shade Collective

Help build the world's most inclusive shade community.

Every foundation you've loved — or fought with — is data another woman could use. Add your shade and you're not filling in a survey. You're a founding member of the database the industry never built for us.

Example MyShadez shade card showing a warm deep shade and its community matches
Yours to keep

Every match comes with your own shade card.

Your undertone, your depth, and the foundations women like you actually reach for — on one card you can save to your phone and send to the friend who’s been buying the wrong shade for years.

Get my shade card
Join us

Your perfect shade is waiting.

The Foundation Finder is live — find your match now, and join the women building the world’s most inclusive shade community. Founding-member status and first look at our own range when it arrives.

Find my shade → Add my shade

Or get community news and launch updates by email:

No spam — just shades, and the occasional founding-member update.