Listen first
Real women tell us their foundation, shade, undertone and how it truly sat on their skin.
Our story
Born in the UAE. Built for the shades beauty still gets wrong.
MyShadez was born from the experience of women of colour struggling to find foundation that truly understands both depth and undertone. In a market as diverse as the UAE, we knew complexion beauty could do better.
The struggle is real
Why women of colour still struggle to find foundation.
For a long time, “deep” meant one or two shades at the bottom of the shelf. Usually flat, often grey, rarely warm enough. If you’re South Asian, Middle Eastern or Arab, Black or mixed heritage, you’ve probably learned to compromise: foundation that turns orange by the afternoon, or grey on deeper skin, or reads too pink, too yellow, too light. Often the right depth simply doesn’t exist.
And depth is only half of it. Olive, golden, neutral, warm and cool undertones are where most ranges really fall down, which is why a shade can look right in the bottle and wrong on the jawline. Even the quizzes meant to help lean on manufacturer charts, the same charts that underserved medium, tan, deep and deeper complexions in the first place. So they hand back the same safe, lightened guesses, again and again.
Why it matters
Representation isn’t a finishing touch
When you finally find a shade that disappears into your skin, something shifts. You stop adjusting, stop apologising, stop dimming yourself to fit a product that was never made for you.
That feeling shouldn’t be rare. Representation in beauty means being seen accurately, your warmth, your depth and your undertone, without it being treated as the exception. That’s the baseline we’re building from.
Our approach
How MyShadez fixes it
We flip the source of truth. Instead of trusting brand charts, we listen to women who’ve already done the hard work of finding their match, and turn their real experience into recommendations the rest of us can lean on.
Match honestly
We pattern-match you to women with similar skin, not to a marketing chart.
Improve forever
Every response sharpens the next match. The community makes itself smarter.
Meet the founder
“I spent years buying foundation that looked perfect in-store, only for it to turn grey by midday or orange by lunch. Like so many women of colour, I was told to make it work instead of being given the right match. MyShadez is the tool I wish I had.”
MyShadez came out of a frustration a lot of us share. Growing up, finding the right foundation wasn’t just difficult. It felt impossible. Shade ranges rarely reflected real skin tones, undertones were overlooked, and recommendations were often based on guesswork rather than understanding.
So I started listening. I spoke to women of colour, compared hundreds of foundation shades, studied undertones, and documented what actually worked on real people, not models in a campaign.
What started as a personal search for the perfect match has grown into a community-driven platform designed to help everyone find foundation with confidence. Because no one should have to settle for “close enough.”
Find your shade. Feel seen.
Founder & beauty creator
Founder & beauty creator
The vision
Today, a smarter way for women of colour to find their shade.
Tomorrow, a UAE-born complexion range built from their real skin.
We’re using real community shade data to build complexion products where deeper skin tones and nuanced undertones are considered from the very beginning, not added as an afterthought.
Be part of the story.
Find your shade, or add yours to help the next woman find hers.