Tell us about your skin
Depth, undertone, type, finish and what's let you down before. It takes about two minutes.
UAE-born inclusive beauty
Your shade was never the problem.
Born in the UAE. Built for women of colour.
The industry just stopped looking past a certain depth. MyShadez is creating complexion beauty for the skin tones and undertones mainstream beauty has too often treated as an afterthought, from medium and tan to deep and deeper complexions, across warm, neutral, olive and cool undertones.
Medium to deepestthe depths most ranges thin out
4 undertoneswarm · neutral · olive · cool
Community-builtmatched by women like you
Find your match
Tap a tone to preview
Tap a tone and see how MyShadez reads it
MyShadez doesn't help you fit in.
It helps you stand out.
The Collective at work
—
of women who used the Finder
found their foundation
found their foundation
—of those matched found their exact shade
—found one within a single depth
Every match came from a shade a real member shared. No brand deals, no guessing.
The Shade Collective
Help build better shade
Help build better shade
representation for women of colour.
Every shade you share helps the next woman skip the wrong-foundation graveyard. Two minutes from you becomes a better match for someone who looks like you, from the fairest skin to the deepest, and every undertone in between.
How it works
A match that feels like a consultation, not a guess.
No manufacturer chart. No "closest we've got." Just a few honest questions, then a shortlist drawn from women whose skin matches yours.
We analyse your profile
You get a plain-language reading of your complexion before a single product is named.
Meet your matches
A shortlist favoured by women with similar skin, in the undertone and finish that suit you.
Born here
The UAE is home to every kind of brown.
The UAE brings together South Asian, Middle Eastern, Arab, African and mixed-heritage beauty in one market. MyShadez was born here to better represent the complexions, undertones and shade depths that have historically been underserved.
Built in the UAE. Created for women of colour.
Built for real undertones.
Medium, tan, deep and deeper complexions, read across warm, neutral, olive and cool undertones. The depths and tones most ranges thin out are the ones we start from.
Honest, not sponsored
Recommendations come from real community feedback, not paid placement. We tell you what worked on skin like yours.
Smarter every day
Every woman who shares her match sharpens the next one. The community teaches itself, and one day it will teach our own range too.
The Shade Collective
Help build better shade representation for women of colour.
Every shade experience helps us understand how foundation actually performs across medium, tan, deep and deeper complexions, and the undertones mainstream beauty still too often misunderstands. Starting in the UAE. Built to go further.
Yours to keep
Every match comes with your own shade card.
Your undertone, your depth, and the foundations women like you actually reach for. All on one card you can save to your phone and send to the friend who’s been buying the wrong shade for years.
Get my shade card →
Join us
Your perfect shade is waiting.
The Foundation Finder is live. Find your match now, and join the women building the world’s most inclusive shade community. You get founding-member status and first look at our own range when it arrives.
Or get community news and launch updates by email:
No spam. Just shades, and the occasional founding-member update.